Your website has got to be appealing and attractive. But more than that, it’s got to help convert traffic. It’s got to help your users navigate their way around your website quickly to take the necessary steps.
Your website has to be developed cleanly, to have just the right amount of code. You can’t have a bloated website that’ll take 20 seconds to load; that just doesn’t work these days. And as well as that, it’s important to have the right features, have the right tools.
Once you have a website and it’s all built and live, without traffic, it doesn’t mean it’s going to do anything for you. This is where promoting comes in. There’s a few ways in which this can be done. You can promote your website online, or offline, or mix them both together. Promoting your website is all about driving traffic to your website.
You’re promoting; there’s people coming to your website – that is fantastic – but what’s happening then? Are the enquiring? Are they taking the next step that you want them to take? Or are they just leaving and going to another website? Measuring is very important because it helps you to identify the things you’re doing correctly and the things that you can improve on. Measuring is important to help you optimise your experience, to optimise what you’re doing in order to boost your conversion rate and thus get more out of your dollar.