Help others succeed and you will become a valuable resource to them. If you want people to look to you for advice and as a leader in your field, the first step is to help them with their business.
This week make your website improving strategy mission to set up and begin using an auto responder for your contact form. Today people love instant, so send them an email confirming that you have received their enquiry. Take your auto-responder one step further and in the email provide suggestions like ‘In the meantime check out our FAQ page’ or ‘In the meantime check us out on Facebook and join the community’.
Does your ‘Services’ page have a clear call to action? If a user views your services page, will it blatantly obvious to them as to what to do next? Hold them by the hand and instruct them on their next move. ‘Call us’, ‘Download this’, ‘Register your interest’. Do you finish on an ‘actionable’ statement?
This week’s website strategy task has two parts. First, go through your website and make sure your content is up to date and promoting your business relevant to today. Secondly, aim to write and publish at least one new page on your website. If you’re unsure of what to write, question what a potential customer would want to know or learn when they come to your website and answer it.
This week’s priority website strategy task is to make sure that your website displays your contact details (phone/email) right on the front page (suggestion: top right hand corner) or within one click away (suggestion: contact page). Users shouldn’t have to navigate through a maze to find your contact details; display them right there!